• Promoting A Business Online

    May 30, 2014 // Comments Off on Promoting A Business Online

    Exit in the top positions of Google is possible for any company be present in the main search engines (Google, Yahoo, Msn) is a synonym of new contacts, and therefore new customers. Many companies have invested their efforts in creating a web page, but few to make profitable their investment, i.e., in getting the web serve to increase business. For example: the fictitious company La Masia, dedicated to the accommodation in the Pyrenees, has a web page, but not taken into account the promotion of this website, so doing a Google search only appears with the words La Masia, lamasia.com i. A client interested in spending a few days in a farmhouse in the Pyrenees, if you search for information on the Internet, makes searches with words like: cottage, accommodation in the Pyrenees, rural, rural accommodation in the Pyrenees, etc. Therefore the La Masia website to not be positioned for these words, It will be invisible to most users, who eventually first finding the sites of the competition. There are different ways of promoting the website of a company on the internet, two of the most effective are: Natural positioning consists in applying the techniques necessary to increase the value of the web search engines. This way we managed to improve its position in the natural results of search for some relevant words for the company (keywords).

    A natural positioning of a web project is a very effective work, but their results are not immediate, in many cases not begins to notice the improvement until after 4/6 months. We must bear in mind that the search engines change their of indexing very often, i that there are technical standards penalized that may pose to disappear from the list of results. Ads in Internet consists of web advertising, including ads in search engines IO in other websites. A campaign in a search engine such as Google, makes it possible to appear among the first search results, for the words that we decided, in a matter of minutes. Also you can insert into web pages with content related to the company, text ads, image ads, ads in video this type of advertising is the most effective and profitable there, since the advertiser only pays for results, i.e. only pay if a user clicks on your ad, regardless of the times to see the announcement.

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