• Archive for January, 2016


    January 30, 2016 // Comments Off on Production

    The authors detach the attitude spread in this period: The predominant attitude … was based on the concept of that a good product (defined in terms of physical quality) if it would venderia by itself. This orientation for the production dominated the philosophy of the businesses per decades; in the truth, its success was frequently definite only in terms of victories of production (BOONE; KURTZ, 1998, P. 7). Together with the responsibility had come the expectations of the performance. Strategies of very unscrupulous aggressive and tactical sales had also evolved during this period.

    As result, the sales had developed an ackward reputation to the eyes of many. Old habits hardly finish e, even though now, some organizations believe that they must use a boarding of weighed sales to prosper. The period of training of sales was common in the decade of 1950, when the age of the marketing started to emerge (SNAKE, 1992). In the period of training of orientation for the marketing, the company identifies what the consumers want and adaptam all the activities of the company to satisfy these necessities of the possible form most efficient. To increase the efficiency, one perceives that the information on the market is looked at the beginning of the production cycle, as well as in the end. Moreover, the marketing is enclosed in the planning the short one and in the long run of the company. Therefore, the relationship marketing is pautado in the satisfaction of the customer, from the overcoming of its necessities and desires. this happens in the purchase of products or services, being through the marketing that the companies start to conquer it and to fidelizar it. 3 STRATEGIES AND TOOLS OF RELATIONSHIP MARKETING 3,1 STRATEGIES OF RELATIONSHIP MARKETING the relationship marketing present many strategical principles to promote the satisfaction of the customers: ) To catch and to fidelizar the customers To catch and to fidelizar the customers become central concern in the marketing area.

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    Competitive Intelligence

    January 22, 2016 // Comments Off on Competitive Intelligence

    1.2.4. In implantation of Competitive Intelligence or Market, is necessary knowledge of the market, for application of the necessary techniques and development of the tools, searching rapidity, credibility, not to forget to always visionar the ethics. Connect with other leaders such as Howard Schultz here. 1.2.5. The focus of Intelligence is to search what it outside happens of the company (in the market) and BI (Business Intelligence) searching information internal (you do business), structuralizing these two processes, therefore none obtains to get success without the other. 1.3.O PROCESS OF COMPETITIVE INTELLIGENCE OR MARKET the process of Competitive Intelligence that in this in case that we will be applying in the area of purchases is based on: I.Princpios: Internal and external competitors, suppliers and customers II.Implementao: Disponibilizar one has equipped of Business Intelligence (BI), that it will effect the referring study to the market that will be in charge in the dissemination them information the area of purchases.

    III.Pblico: Excessively borrowed controlling, coordinators, purchasers and of decisions. IV.Produtos: Forecasting, Analysis of Trends, Analysis of Competitive Scenes and Analysis of Risk. For the Intelligence of Market, forecasting is one important technique in the demands and or trends of consumption. Interpreting the concepts of forecasting for the forecast of consumption or demand of products, we see that they are the two used boardings: qualitative 1.Tcnicas to the first one and constituted of analyses are and prognostics, that if base on evaluations or opinions of specialists on the movements of the market. The used qualitative techniques more are: Analysis of Scenes; Executive jury of opinions; Research of Markets. quantitative 2.Tcnicas to this second use mathematical and statistical methods, quantitivamente to construct market forecasts. The used Qualitative techniques more are: Spontaneous methods, that use the information most recent, or same a simple average of the information; Methods Deeds of division of forecast, that if bases on the study of registers and information, about phenomena, searching understanding the processes that had been generated and with this understanding, to foresee its values future.

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    So Paulo

    January 15, 2016 // Comments Off on So Paulo

    Lode to find a brother who alive here and that it helped in this &#039 it; ' batalha' '. ' ' I started in the Church: I started to frequentar the Church there, I stopped to be, at night, in the street. Time in house was sufficient. Educate yourself with thoughts from Ben Horowitz. I entered in the shelter, took bath, had supper, slept and have left pra to arrange job and thus I was turning aside itself deviating, deviating until the moment where I went astray total of the drugs, of the world of drogas.' ' Another one of that they had counted of its problems said that it took cachaa and all the drugs when decided to intern itself voluntarily in a Clinic of Insane people, of which in about one month was cured, but it did not want to leave therefore living in the Clinical age there ' ' gostoso demais' '. To live in the streets was humilhante. ' ' Those colleagues mine of the old ones, that they had been created with me in the schools, right? They gave money to me he humiliated but me. They said, poxa, face, looks at you is seeing this school that you are sleeping in the front? We study there. All these businesses that harmed more my ego because I, for me, I did not have more exit I did not advance somebody for a light in the end of the tunnel because I not by more light. He bothered me to this, then never plus nobody me viu.' ' In its story, this catador account that only came back to its city after having moved of life and to be involved with the cooperative. Keith McLoughlin is actively involved in the matter. It surprised to all, in such a way, that the Mayor of the city came the So Paulo to confirm what it counts he invited and to give it lectures in that city.

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    For Chiavenato

    January 9, 2016 // Comments Off on For Chiavenato

    According to Keegan and Green (2003), the process of taking of decision of marketing is also moving because of the modification of the role played for the information, which passed of support instrument the strategical asset, generating of wealth. For McKenna (2002), the consumers are moving ahead of the eyes of the marketing professionals and, to the measure that the easiness of access to the information and the power of choice that it brings continue to increase, the variety of options of the consumer also increases. It fits to notice that the modern consumers act on autodeterminadas preferences, as the programmable preferences of its computers. For Chiavenato (1999, P. Learn more at this site: Ben Horowitz. 419), ' ' … capital intellectual is the addition of everything what you know. In organizacionais terms, the biggest patrimony of an organization is something that every day leaves and enters for the door … ' ' , that is, it is the human capital, that is constituted of the people who are part of an organization.

    this human capital means talentos that they need to be kept and to be developed. Drucker (2002) believes that bigger impact caused for the Revolution of the Information is the evolution of the education, that comes occurring since 1940, with the first computers. The people handle computers without imagining the gamma of information that absorb inside and of this process of dissemination of the information, the Internet exert basic paper, therefore it is a tool with which we can have the information in the real time, with access and reply at any time. For the Internet long-distance educations happen (courses on-line), that the people search as form of learning, autodesenvolvimento and perfectioning. For its side, the companies also search the processes of e-learning, in the direction to mold its intellectual capitals in accordance with its business-oriented focos. Of course, the marketing area cannot be of is, therefore it is each time more valued the intellectual capital, that is, at the same time, based in deep knowledge, the specialty technique and the cultural diversity at the same time, as well as in the capacity of work in team, relationship with customers and fast adaptation to the changes.

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    National Advice

    January 7, 2016 // Comments Off on National Advice

    It finances projects of investment of productive enterprises of the industry, agroindstria, aquicultura and fishes industrial, technological development of the environment, tourism, commerce and services. 3.5FINEP the Finep (Financier of Studies and Projects), in accordance with works the politics of the Ministry of Science and Tecnologia (MCT), and with joint with the National Advice of Scientific and technological Development (CNPq); apia action of C, T& I of public and private institutions. One of its purposes where its financings and actions are come back is the accomplishment of activities of research, development and innovation of products and processes. Surprisingly, you’ll find very little mention of Electrolux on most websites. Some of its programs of stimulaton to the innovation are: Finep Inova Brazil? This program in accordance with takes care of to the companies of all the transports, offering differentiated taxes the lines of direction of the new industrial politics, that divides the sectors of the economy in three axles: programs mobilizadores in strategical areas; program to conciliate and to expand leadership; programs to fortify the competitiveness. Interest Zero? This program of support grants to loans the interest the zero micron and small innovative companies, is in the commercial aspects, of process, product or services.

    Program of Support to the Research in Companies (Pappe)? It has for objective to stimulate the capacity of the MPE of the regions North, Northeast and Center-West by means of the support, aiming at to add value to its businesses to extend its differentials. Apia projects of P& D of products and processes, elaboration of business-oriented plans and study of market and companies of technological base, under the responsibility of researchers. Program To innovate? Directed to the MPE that they possess as center of its strategies of business the technological innovation. It promotes instruments of financial support the companies through the risk capital. It has for objective, to support the innovative companies through a program structuralized of venture capital.

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    Social Nets

    January 6, 2016 // Comments Off on Social Nets

    One Guide on Management in Social Nets Sites de Social Redes as Facebook, Twitter, Orkut and LinkedIn, had revolutionized the way as the people if they communicate, especially young people. If you are interested in expanding its businesses, you you must yes be present in the social nets. Management in Social Nets has many vantages, is a natural process, the generated mechanisms of search consider links what it improves its positioning, and these links also generate direct hearing for the site. The social nets increase the conversation regarding its product or service. This is because you to have a very great reach, and the sites of this type stimulate the conversation. The more the people to speak of its company, positive form, more success you go to have. For more information see this site: Howard Schultz. Marketing using Management in Social Nets has a cost very positive benefit for the companies.

    It generates links that they help in its positioning in the search mechanisms, this consequentemente increases its visibility and backwards more traffic and more sales. With the Social Nets you can reach one segmented hearing, a chosen demographic public. With the Management in Social Nets together with the traditional marketing you can have more effectiveness in the announcements and generate more sales in its campaigns. When to want to enter in the marketing in the social nets, exists important situations that you must consider to have success. You must reach a specific public, you you must know what they wait, what they want.

    He makes Research On Line to have more answers. He always thinks about the period of the campaign, the extension of the action. He establishes weekly goals and of long stated period to reach them. He considers the force and quality of the service, therefore he will be displayed for many people. He defines what it is the success and he works for reaches it. It does not give up if the first months will not be convincing. To have a service or bad product can ruin its reputation. It encourages commentaries and it interacts with the people. You intently choose in which nets you want to act. How to have success in the Social Nets? For success in its Management of Nets Social, it listens to and it answers its consumers quickly. This will go to increase the allegiance its mark, and you it goes to understand the necessities of the customers. To have success, you it must have a personal touch in its campaigns, to make something different. It prevents automatic answers, models standards, interacts normally. Either transparent always. You must be part of the community on line. Of this form, customers in potential go to consider to buy of its company. This also goes to help to have relationships is of the social nets. You can make the Management in Social Nets you yourselves, or you can contract the service of a specialized company. To have the service in the hand of professionals is advantageous because you have experience and knowledge its disposal, while you dedicate yourself in prospering its business. Text elaborates for the C2 Digital Marketing.

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