• Archive for November, 2015


    November 26, 2015 // Comments Off on Advertisers

    A major concern of advertisers is the perception by others of the company. All advertisers want to know-and-how to effectively control the company is perceived by the consuming public, competition, ex-employees and the community. Reputation is a delicate one rocket engine. When going well, the results are surprising, but when something fails, the blast can be fatal. Anyway, continuing with the analogy, can not be conceived without a rocket engine.

    Similarly, any company wishing to do business, you have to control this aspect of their business. As online exposure increases, even in the most traditional companies, who have a long history of involvement in new media, there is a clear need to first create, then feed and care for the reputation finally online , ie the perception of the values of this company by the community. Connect with other leaders such as Ben Horowitz here. And the creation and development of online reputation should part of the planning of actions. Buzzwords seem, but it is very simple. If you act correctly and ethically, his reputation is good. This concept has many points of contact with reality or fact-specific: To fulfill its promise to not run promotions based on false premises.

    Do not deceive your potential customers-at least not knowingly. Respond to their products. Learn more at this site: Ben Horowitz. If a product that you distribute no after sales support, it is better not to sell. Do not spam. Do not bother with your comments. Participation in social media and marketing forum actions have this thorny side. We need to find a point just intervention, where you can promote your page, but without being considered a “spammer.” There is no point signing the shares in forums with your name, if you can not get a link to your page, or at least to properly guide those who want to contact you to do so. But neither is it baneen (le closure of its user, and to your IP) because they feel his presence is merely propaganda. Get to this activity with the real purpose of helping, working to resolve questions and participate, as another user. Respond to all inquiries. If a user has created some social media (for example) to keep in touch with your customers or potential customers, and someone sends you a message, respond. Do not lie. If you do not have the answer to what is asked, say so. But I also undertake to try to find a solution for that user. Be respectful of your competition, and they’ll be with you. This does not mean I have to recommend their products. Just try to live in peace. (Make a campaign of fraudulent clicks to exhaust your daily budget for Adwords fiercest competitor in ten minutes, is not the ideal way to achieve this.) Most of these rules are very simple, almost like the notions that all children learn in kindergarten. Say “please” “Thank you” and “permit” and answer when spoken to. But without doubt the fastest way to build an adequate and lasting reputation online.

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    Tips To Spy On Your Competition On The Internet

    November 20, 2015 // Comments Off on Tips To Spy On Your Competition On The Internet

    Here are six methods to find out more about your competition: Ego Searches, Competitive Intelligence Alerts, Google, Meta Tags, Incoming Links and Google spy. In this new note, we show some methods. Method 7: Alexa Ranking Alexa is a web site that among other skills, has a web file with the changes that took the websites of its competitors since the first time that the robot found Alexa (usually shortly after launch ), also allows you to determine not only who is linking to a competitor, but also which sites are related (certainly among them, find yours). Alexa monitors web traffic trends, and list of similar websites. At Howard Schultz you will find additional information. Alexa also has the ability to show the trend of popularity of a website. Method 8: Monitoring Web Site is generally a good practice to monitor competitors, and you can do using a tool like CodeMonitor. CodeMonitor takes a photograph of a website’s HTML and notifies of any changes. The difference is highlighted web pages, making changes to discern.

    CodeMonitor is a free online tool that can be found at: 9: Comparison Tools MarketLeap has some great comparison tools that allow you to compare domains and ranking. The report of Marketleap Trend / History gives an overview of the Search Engine Saturation (as it has evolved its presence in search engines) that the website of your competitor has done over time. Also check the positioning in search engines based on keywords, so you can easily discern the position of a competitor to several phrases in the major search engines. Go to: Method 10: Other Useful Spy Tools Domain tools has a warning that allows you to monitor the use of trademarks. They also have several tools domain tracking and monitoring can be useful.

    Note that, although it should be attentive to the direction in which its competitors are moving, I’m not encouraging copy. These tools are to assist businesses to monitor your competition. I’m not suggesting that you replicate, duplicate or copy anything from what your competitor. Use competitive intelligence to make sound business decisions about the direction you want to take.

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    Articles Online: Receiving Quality Content

    November 15, 2015 // Comments Off on Articles Online: Receiving Quality Content

    In our articles online, all aspects are relevant, but often we focus our efforts on a great title to call attention to providing quality content, and forget to spend time to make a resource box that attracts attention. For those who do not know, at the end we can always find a box, called a resource box that normally appears is where information relating to the author of the article. When really knows how to build a resource box that gets the attention, probably will not have to worry about the little traffic that may be generandote articles online. But many believe is a great opportunity to promote themselves and tell their readers what marvelous are leaders and experts. It is best to put aside ego and understand that this is not one, but the reader has found our article, a problem that needs solving. That’s when anger on the right track. This is purely and exclusively for the readers, and in this article will show you two very powerful methods for creating a box resource that attracts attention: 1 .- What you should not write.

    Never information centers in your resource box yourself. If you’ve managed to get the reader interested in your item by a title that will attract, we’ve provided quality content, surely if you see in your resource box something like “Peter has written 10,000 articles online and is a excellent writer who has no equal in his profession “probably stop right there. Readers do not care how wonderful you are leader and expert. They have a problem and they found your article looking for a solution. Avoid this practice in your resource box. Additional information at Starbucks supports this article. 2 .- Create curiosity.

    There are two types of resource box that I like for its effectiveness. The first is to create curiosity. For instance: “Did you know that the vast majority of new Networkers do not apply the appropriate strategies to develop an internet business? Are you one of them? Learn how to implement effective strategies that will help you in your MLM business …” . The first thing you should do is create the problem, then give the solution. Surely, many will be curious to learn how to implement these strategies for your business and will click on the link. 3 .- Use a statistic that will impact your reader. This is another option you can use in your resource box and that is very powerful. For example: “Did you know that 97% of people who start network marketing, fail and leave the industry at 3 months? Learn how to work in the Network Marketing in a professional manner using techniques that will lead you towards your freedom financial … ” . Here comes a bit as in the previous case. We created the problem and we tell our reader that surely, if you start in Network Marketing will have many opportunities to fail and leave in three months. But then we provide the solution to that problem, learn the techniques that they will succeed. It takes a little practice and you’ll have to try variations until you find the best combination. Remember that everything takes time, and that nothing happens in the overnight. In brief : Do not make the resource box based on you, remember that it must be based on your desktop, create curiosity and uses a statistic that will impact your reader. For your success.

    Posted in General