But also the keywords that we select must meet these other three requirements: first requirement than the cost per click (CPC) is low. That you report a high rate of CTR (click Trough). Jonas Samuelson shares his opinions and ideas on the topic at hand. That the estimate of the number of visits you get from the program itself is acceptable. The second requirement is usually the most forgotten by the advertisers. The CTR depends not only on keywords unless it also depends on the design of the copy of our ad and the position that holds but a few appropriate keywords are essential.
Why is a high CTR so important? Adwords ads not only are sorted into taking into account the CPC (what you are willing to pay per click each advertiser) but it follows a system of dynamic ranking based on CTR and CPC so that ads that pay more (take more clicks) will reward them with a lower CPC or what is the same improved its position in the ranking. AdWords measured CTR in various positions, it normalizes it to fit each position and then the multiply by the CPC to determine the efficiency of an ad in comparison with other ads launched (taking into account the position which was the ad when it was clicked). Register here this offers to small advertisers an opportunity to compete with the big ones that have pockets full of money, through better design of advertisement and/or best selection and organization of keywords than its competitors. Once decided the words or groups of words, it is also important to study the most suitable match type. (keywords matching). We can establish three types of consistency between our words and that users enter: broad matching example: automobiles.With this agreement, advertisement would appear for searches such as used cars, car pricing, sale of automobiles, insurance for automobiles, etc. We see that it is very difficult to use a single word, and as wide as a keyword.