• Yearend Business Brand

    January 18, 2015 // Comments Off on Yearend Business Brand

    After a successful first half of Oberhaching, September 2012. Not only the trade is preparing for the holiday shopping season. Also the Italian sparkling wine brand CINZANO Asti from the House of CAMPARI gearing up for a strong spurt in 2012. The season around the festive season is traditionally the most important time for the sparkling wine industry. After a successful performance in the year 2011 Asti CINZANO could already 2012 continue to expand its leading position within the young target group in the first half of the year. And rising! For many years, the Italian Asti CINZANO is one of the most popular sparkling wines in Germany.

    With its unique flavor, the product from the House of CAMPARI could contend successfully on the market. Especially when the target audience of under 29 years old, popular, brand already firmly grew in the first half of 2012 and maintained his position compared to its competitors, as evidenced by a recent GfK study. While other Asti increasingly declining sales figures had to announce private labels in Germany last year, it has CINZANO Asti managed its consumers with harmonious > communication measures, to bind embedded in digital environments, close to the brand. Asti CINZANO E.g. in the social network Facebook writes a true success story. With an overwhelming response and a consistently high fan activity, broke through the mark the 300,000 fan mark most recently in August and is so far ahead of the competition.

    “The preferences of young female consumers are the focus of Facebook activities of Asti CINZANO: being together with your best friends and the perfect girl evening”. Another element of the digital brand communication is the CIN, CIN moments mobile app, which was launched as the first Smartphone app in the sparkling wine segment already in March 2012. Another novelty Asti CINZANO with earlier this year was for the first time on the support of a celebrity Ambassador for the brand.

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