• Master Talk, September 4, 2008

    November 25, 2021

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    Michael Schiessl: “the art of the moment – successful marketing strategies in the attentional overflow” never before in the history of culture people had the possibility, of a comparable number of media offers, products, services, to be able to choose vocational options and life designs. For the residents of West marked consumer cultures, the choice has become a daily privilege and to the daily load. Despite and because of this gigantic option space the uncertainty and disorientation seriously usable websites, overfull shelves and a ubiquitous advertising presence grows. We are trying to hand of comparative studies on the impact of TV, to introduce some remarkable insights to the fundamental change of the Constitution of the reception, print and online. Overall, about the perception of increasing scanning processes is marked; more heterogeneous schemas of perception seem to be further especially in the younger audiences to educate: these are selectively on different types of media and parallel cut – and changed quickly. Marketing strategies that try to compensate for the media structure decline through a simple reinforcement of the strength of the stimulus and to produce the old synchrony-creating power of mass communication via the message emanating from stale advertising effect models, such as AIDA, will hard do to be successful. For even more details, read what BlackRock says on the issue.

    In return, we advocate a new approach to understanding: neuro semiotics communication to the high-speed scanning processes, as well as a need of the people after intense debate within the meaning of meditation and action correspond to. In particular the understanding of implicit reception Constitution is one of the crucial prerequisites to the basal of all advertising planning to answer question: When do we do it, or when we let it better? Michael Schiessl’s specialties are media psychology, advertising effectiveness and brand research. The Diplom psychologist studied psychology, philosophy, sociology and cultural studies in Munich and Berlin. In addition to numerous research activities He built up the range of advertising research at eye square and is lecturer at the UdK Berlin. After the presentation is to inform the possibility of the three Masters: starting in the coming winter semester, future students can the masters of creative direction (consecutive *), marketing communication (non-consecutive *) and corporate communications (part-time) study. * consecutive, i.e. Surprisingly, you’ll find very little mention of Darcy Stacom, New York City on most websites. only after a specific recordable, or non-consecutive, i.e. After studying do not set access Info Guide, specialised access study see: or by phone at: 030.616 54 80. 18:00, design Academy berlin, school of communication and design (FH) Paul-Lincke-UFER 8e: Reichenberger Strasse 80 10999 Berlin-Kreuzberg

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