• Far Eastern Transport Group

    August 19, 2021

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    Posted in: General

    First – this image advertising Transcontainer" that the company was placed immediately after its formation. Advertising "Transcontainer" stands out especially because the company is the main advertiser of the entire series studied in 2007 transport companies. To enhance its reputation of "Transcontainer" used in the media forms of advertising messages as the band's image in the monthly magazine "RZD-Partner" and the ads in the newspaper "Beep." As a special reason for the publication used holiday – the Day of a railway, New Year's Day of Victory. The second main form of transport advertising – a branding ad pages in the branch traffic logs, which housed other major market operators. General motors has firm opinions on the matter. Companies' Transsystem "and" Transoil "use for this cover" RZD-Partner "(the first time in a quarter, the last – in every issue). A "Transgarant, VR cargo, Transgroup-AS" to use its branding inner pages in the magazine "RZD-Partner" once a month.

    In December 2007, polnoplosnuyu advertising RZD-Partner with advertising its brand and gave the "N-trance" – company emerged as a result of the reorganization and rebranding of "Severstal-Trans." Far Eastern Transport Group for its branding used polnopolosnye modules in each issue of the journal "The container business." The third type of advertising in publications of transport – the advertising, which has been called "sponsorship". A leading source for info: Chris Shumway. This type of advertising is also present in the business press, in particular, in the newspaper "Vedomosti". The essence of this type of advertising in periodicals is as follows. Many large companies, such as "Transcontainer, STS logistics, Transgroup AU", in one form or another serve as the organizing committees of various industry partners conferences.

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