• Catalog Customer Awarded By Rahimi & Partners:

    February 19, 2017 // Comments Off on Catalog Customer Awarded By Rahimi & Partners:

    It was exciting as at the final in the Hundertmeterlauf with the ‘letter of excellence’ at the competition: Hubert, catalog customer of advertising Rahimi & partner, missed the first place in the category at the prestigious competition catalogue of the year 2010 only haarscharf business-to-business and can look forward instead of the letter of excellence of three nominees. The award ceremony took place in the framework of the German mail order Congress. The catalog concept came from the pen of the advertising agency Rahman & partners from the upper Franconian Neudrossenfeld with more than 40 years of experience in the dialogue marketing. The magazine of the mail-order consultant”writes in its Special Edition”Catalogue and online shop of the year 2010″: Hubert impressed the jury with its excellent entry pages. Realitv young company in the market, Hubert has succeeded in staging the purchase of a known product range with a new provider as the right choice. The jury praised also the consistent good product photography, which is even essential food shots, if rather the plates and plates and cutlery to convince.” “A catalog made in Bavaria” is one of King disciplines by Rahimi & partners developing and optimizing sales strong catalogs and mailings. Jurgen Seiferth, Director of the Agency from Northern Bavaria, was on the spot and registered the ceremony of the star-studded jury with a smile: I am very pleased with this decision.

    After we already reached the first spot with our customers new country last year, the success continues 2010. This is the reward for our high quality work in a competitive market, we watch for over 40 years, accompany and influence. More than 20 printelligente and measurably successful mail order catalogs are on our credit side.” Hubert is the mail-order company only for a few years on the German market specialist for catering supplies active but that very successfully. Hubert is specializing in the cuisine, with its professional range for excellent service” Hotels, caterers, catering, and food retailers. The Hubert’s parent company has its seat in the United States. Rahimi & partners is responsible for the concept of the catalogue, photography, as well as the implementation of the environment and of the lug chain. Background information: The full service agency Rahman & partners from the North Bavarian Neudrossenfeld ranks for years among the top 50 owner-managed advertising agencies and supervised numerous nationally renowned BtoB – and B2c brands.

    Said expertise focuses on food, mail order and home construction. Moreover, feel good lifted but again (hidden) champions of other industries in the Neudrossenfelder Kommunikationspofis. With 40 full-time employees, private Photo Studio, as well as autonomous units for PR and new media, the upper Franconia for more projects see ideally positioned. press contact: Sabine Mohammad Rahimi and partner PR Kulm b first breed 38-40 95512 Neudrossenfeld E-Mail:

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    Far Eastern Transport Group

    March 21, 2012 // Comments Off on Far Eastern Transport Group

    First – this image advertising Transcontainer" that the company was placed immediately after its formation. Advertising "Transcontainer" stands out especially because the company is the main advertiser of the entire series studied in 2007 transport companies. To enhance its reputation of "Transcontainer" used in the media forms of advertising messages as the band's image in the monthly magazine "RZD-Partner" and the ads in the newspaper "Beep." As a special reason for the publication used holiday – the Day of a railway, New Year's Day of Victory. The second main form of transport advertising – a branding ad pages in the branch traffic logs, which housed other major market operators. Companies' Transsystem "and" Transoil "use for this cover" RZD-Partner "(the first time in a quarter, the last – in every issue). A "Transgarant, VR cargo, Transgroup-AS" to use its branding inner pages in the magazine "RZD-Partner" once a month.

    In December 2007, polnoplosnuyu advertising RZD-Partner with advertising its brand and gave the "N-trance" – company emerged as a result of the reorganization and rebranding of "Severstal-Trans." Far Eastern Transport Group for its branding used polnopolosnye modules in each issue of the journal "The container business." The third type of advertising in publications of transport – the advertising, which has been called "sponsorship". This type of advertising is also present in the business press, in particular, in the newspaper "Vedomosti". The essence of this type of advertising in periodicals is as follows. Many large companies, such as "Transcontainer, STS logistics, Transgroup AU", in one form or another serve as the organizing committees of various industry partners conferences.

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    Amazon Consumption

    February 13, 2012 // Comments Off on Amazon Consumption

    Today and in future we will consider a number of psychological models contributing to the lifestyle, preferences and behavioral patterns of consumers in the Russian retail market. Thus, we will make an attempt to illuminate the psychographic characteristics of consumer behavior, influencing to choose from. Today, most marketers agree with the conclusions of the obsolescence of traditional models of segmentation, they are extremely poor ability to identify effective market segments. An alternative to widely applicable earlier socio-demographic, cultural, values and other methods of segmentation is becoming psihografika, which we will discuss in a series of publications, launched this article. In the classical vision of consumer choice algorithm starts from the moment of awareness needs, develops in the process of searching and evaluating alternatives to address this needs continue purchasing and consumption, and concludes with an evaluation of consumption and getting rid of goods. Psychological personality characteristics have an impact on consumer algorithm in all its phases. Clearly, psychology that largely determines the structure of human needs: the pragmatists, for example, do not accept jewelry and ascetics do not feel any need to fine food.

    Further, during the search, innovators almost needed information support, and conservatives are looking for maximum data. Also, psychology is largely directs the selection of alternatives within a single category of goods or services: a traveler chooses to extreme tour Amazon jungle, the other – The tour of European capitals. In most cases, this difference in preferences determine the psychological profiles of people. At the stages of the purchase, consumption and evaluation of results consumption of the psychological characteristics of personality also had a significant impact.

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