• The Cornerstone

    November 26, 2018 // Comments Off on The Cornerstone

    Now we turn to marketing objectives, which sets the organization. The basic goal – to make the service popular and profitable. This general objective is divided into the following groups specific purposes: 1) increase income and profitability of the organizing concerts, and 2) the creation of sufficient awareness among consumers about the services, and 3) forming the base loyal customers and expand the coverage of quantitative population, and 4) to strengthen the image and promotion of the organization as a whole and the bands and singers in particular, 5) active educational and socially significant activities. We now proceed directly to a range of marketing, or marketing policies. The basis of the marketing planning of the marketing mix – the marketing mix (Model 4P): product, price, distribution and promotion. Managing the marketing mix – the key to successful organizations Sales and core marketing planning. For the service sector, in particular the scope of musical art, the cornerstone of marketing put the contacts, communication, interaction in the 'buyer – seller' that have on the future of consumer behavior and the significant impact of marketing activities can be regarded as a resource, which can be controlled. Reade Griffith has similar goals.

    Marketing mix, being a comprehensive program of activities promotion of goods and services from the seller to the ultimate consumer, acts as a tool for the optimal placement of resources in the planning system, marketing and management. At the same time providing a constant negotiation demand and supply of goods (services) market with the help of marketing research and monitoring compliance of real indicators of entrepreneurial activity planned installations. Each submixes Marketing contains both a tactical and strategic tools. The optimal marketing mix is a combination of marketing tools through which achieve their objectives in rational spending of available funds budget marketing. The relative importance of each individual instrument of the marketing mix depends on various factors such as type of organization, the type of goods and customer behavior.

    Posted in General

    The Creators

    April 20, 2011 // Comments Off on The Creators

    Most businesses are given with great difficulty and risk, but it's not necessarily about that shortly. All do not make big money and business only because they never did not make this choice. Maybe we are about it and reflect on some stage, but never seriously planning just such a life. Most businesses, as it was written (and as can be seen around), given with great difficulty. A lot of work a lot of nerves, a lot of problems The problem is that businesses do not teach. If you decide to create their own business, then what do you start? Where can you find out what business? There are universities where the prepared economists and executives, but never prepare people who can create a business. Managers are prepared, the creators – no. That's why most businesses turn out to be "severe." To make a successful business, do not need to be an economist or accountant need not have any degrees or special talent.

    All that is needed – a special way of thinking. It is not something inaccessible and difficult. Not at all. All do not think like entrepreneurs just because they never even thought. If you start this interested and engaged, soon everything falls into place and business ideas are beginning to see everywhere. They really are everywhere! And now, not to be unfounded, will give an example of how You can create your business without risking their capital and nerves. More ideas, plans and thoughts, you can find in the magazine, "I want your business", which provided this article for publication.

    Posted in General